MINNEAPOLIS, October 13, 2011 — Twin Cities Business Magazine has announced that e-retailer WaterFilters.NET of Zumbrota, MN has been named among a select number of finalists as a 2011 Small Business “Success Story.” Finalists were chosen from a group of successful small companies nominated by readers of Twin Cities Business.
WaterFilters.NET is an online water purification warehouse, with thousands of water filter products to choose from. An up-and-coming leader in e-commerce, WaterFilters.NET features both sediment filter and carbon filter replacement cartridges. Also available are whole house water filters, reverse osmosis systems, faucet water filters, refrigerator water filters and more.
According to Twin Cities Business, the Success Story finalists are all companies with founders who have created thriving business models that are addressing the real needs of their customers. By and large, the overarching narrative is that of risk-taking individuals who listened to the marketplace, saw an opportunity, and made their ideas work.
“What makes these companies small-business successes?” writes Patricia Kelly of TCB, “It’s not just one element. Though we’ve associated the following tales of entrepreneurial endeavor with a particular overarching characteristic, most successful small businesses embody several of these traits. Still, the mix for each company is distinctive. And that distinctiveness is key to why these companies have succeeded.”
Twin Cities Business has put a spotlight on smaller local enterprises since 2002. Each year, it has worked in collaboration with Associated Bank, the sponsor of Small Business Success Stories. The awards event will be held on January 12, 2012 at the Radisson Plaza Hotel in downtown Minneapolis.
TCB’s Patricia Kelly concludes, “All of the small business stories were inspiring. But the editors believe that these stories are worthy of special consideration—and celebration.”