Celebrate Small Business Saturday With WaterFilters.NET

by Jamin Arvig on November 27, 2013


WaterFilters.NET Headquarters Zumbrota, MNThis year, smack dab between Black Friday and Cyber Monday, is another retail occasion that gets a little bit less attention.  But for me, it’s something just a little bit more special: Small Business Saturday.

Launched by American Express just a few years ago, Small Business Saturday is an occasion where we are encouraged to support those businesses that line main street and are populated by workers that know our name the second we walk through the door.  It’s a great time to remember that despite their size and revenue, bigger retailers employ a small percentage of us overall.  Without our small businesses, and our small business workforce, our country is a very different place.

While I appreciate Small Business Saturday, there is one sticking point for me.  The definition of local does not include those companies doing business online.

Now this makes sense if we’re talking about big national retailers, but our company, WaterFilters.NET, is about as local as they come.

Our warehouse and operations were founded and are still located in the small town of Zumbrota, MN – population just over 3,200.  Zumbrota has camping, a nostalgic downtown – and Minnesota’s last remaining original covered bridge – honored yearly with our Annual Covered Bridge Festival.  I included an image below, in case you aren’t ever lucky enough to come up and see it for yourself.

Zumbrota, MN Covered Bridge - WaterFilters.NET Headquarters

We employ about 50 residents of Zumbrota – or residents from nearby towns – in our warehouse, call center and operations department.  About a dozen more of our employees can be found in our satellite office just up the road in Edina, outside Minneapolis.

When you buy anything at WaterFilters.NET, whether it’s a replacement Pentek water filter or a tankless reverse osmosis system, more of that money will go back into our local communities than if you were to buy from one of our bigger counterparts with a brick and mortar presence.  At the end of the day, this is the mantra behind Small Business Saturday.

As you make your way through our first round of holidays, and our first round of shopping extravaganzas, remember that the more you spend with small and local businesses, the more money goes back to small and local communities.  And that sometimes, ‘small,’ ‘local,’ and ‘online’ can all be accurate descriptions for a business.

I invite you to subscribe to this blog or our YouTube channel, like us on Facebook or follow us on Twitter to stay up to date on all the latest drinking water news and hydration tips.  I also invite you to +1 us on Google+ to be the first to learn about exclusive deals and new products.

If you are a veteran, currently serving in the Armed Forces, or are buying a gift for a veteran or soldier, use the discount code ‘VETERAN’ at checkout to take 10% off your entire order!
Jamin Arvig

Jamin Arvig

In 2002, Jamin Arvig founded WaterFilters.NET from his small college apartment. Just over ten years later, his company has doubled in revenue each year, grown into a multi-year honoree on the Inc. 5000, and become the online consumer’s first choice for water filters and water filtration technology. Jamin's success with WaterFilters.NET can be seen through coverage in publications ranging from the Minneapolis Star Tribune to the Wall Street Journal, its consistent ‘Excellent’ status from customer service ratings provider STELLAService, frequent appearances in Best Places to Work lists and in the pages of Upsize Minnesota who recently named the company Business Builder of the Year. Jamin also helps to ensure that WaterFilters.NET supports its core value of charitable giving by making significant contributions from its profits to various water-related charities. Posts from Jamin are contributed regularly to this blog.

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