Drinking Water News You Need: Reverse Osmosis Maintenance Neglect Leads to Horrors, Michelle Obama Asks Americans To Hydrate and Surfer Girls Paddle For Clean Water

by admin on September 13, 2013


CBS 5 – KPHO

Reverse osmosis water filters have spiked in popularity as they are among the few systems shown to reduce levels of fluoride in drinking water.  But with great power comes great responsibility, as one Arizona homeowner found out the hardest way possible.  While on vacation, a malfunctioning reverse osmosis system gushed more than four feet of standing water into Megan Keller’s home within forty-five minutes, causing more than $100K worth of damage.  As noted in the video from CBS5 in Phoenix, this type of situation can be avoided by ensuring regular maintenance is conducted on any reverse osmosis system – including changing all water filters every 4 – 24 months – based on the type of system.

If you have a reverse osmosis system, and it’s been some time since you’ve swapped out the water filter, I would encourage you to call our customer service department at 1-888-801-7873 to see if it may be time for a change.

In Other Drinking Water News:

Michelle Obama Supports Drinking Water ProgramsFirst Lady’s Efforts To Encourage Americans To Drink More Water Gets Politicized
As part of her Partnership for a Healthier America, first lady Michelle Obama is encouraging Americans to drink more water.  “Drink just one more glass of water a day and you can make a real difference for your health, your energy, and the way you feel,” Obama said. “So Drink Up and see for yourself.”

Sounds like a fairly reasonable, controversy free suggestion to us.  But to some, this is just another example of the Obama administration’s ‘nanny state’ that is ‘drunk with power.’  A headline in American Thinker reads, “Michelle Obama’s Water Torture.”  The USA Today article linked to above is being promoted with a Tweet reading, “Is Michelle Obama’s water campaign all wet? Experts say yes.”

Without jumping into the political fray, I simply wonder if these experts have read a recent study by the Center for Disease Control and Prevention sharing that 43% of adults are drinking less than four cups of water per day – while 7% drink zero.  Encouraging almost half of our nation to take a few hydration baby steps sounds like something we should all be able to support, politics aside.

Volkswagen Joins Ranks Of Companies Supporting Water Sustainability
Joining corporations ranging from MillerCoors to PepsiCo, Volkswagen has launched a new program focused on sustainability.  Think Blue, a new program launched by the automotive line, is aiming to reduce emissions, waste – and of course, water usage – in its manufacturing facilities 25% by 2018. More than $500 million has been dedicated to this program which will cement sustainability as a core value within the organization.Haley Haggerstone - Surfer For Clean Drinking Water

San Diego Surfer Girls & Beach Lovers To Paddle For Clean Water
Saturday, September 22nd marks the 22nd Annual Paddle For Clean Water in San Diego.  Hosted by the Surfrider Foundation San Diego Chapter, this year’s event will focus on the chapter’s ongoing Rise Above Plastics Campaign.  In describing last year’s event, San Diego Chapter Coordinator Haley Jain Haggerstone (pictured above) said, “The Paddle for Clean Water is a gathering of the tribe of people who love our coast and oceans.  It’s a fun, family-friendly event that shows elected officials and other decision makers that clean water matters to all of us.”  Those interested in attending or donating are encouraged to visit the Surfrider Foundation website.

Clean Drinking Water For Nicaraguans A Lofty Goal For Florida Teen
Sophie Hollingsworth, a 19-year old Florida native and New York University sophomore, is removing the stereotypical shackles of what a college sophomore should be focusing on (think party plans and majors waffling) and dedicating her time to bringing clean drinking water to a small Nicaraguan village.  Initiatives led by Hollingsworth, shared in the article above, range from procuring portable water filters to providing educational materials on hygiene.  Our admiration goes out to Hollingsworth as she joins the ranks of students developing solutions for our clean water crisis, including our Future of Water Scholarship winner Mona Dai, and runners-up Jason Miller and Steve Hanson.P&G Children's Safe Drinking Water

Water Purification Solution No Bigger Than Ketchup Packet
Water filters and purification systems can grow admittedly clunky as they are prepared for battle against the world’s dirtiest water.   This simply adds to the complexity of developing water shortage solutions that can get in and out of the world’s areas most in need.  But a new innovation, developed as part of Procter & Gamble’s Children’s Safe Drinking Water campaign, could be a game-changer.  A water-purifying sachet, no bigger than a ketchup packet, is being tested as a very real solution.  Read more about this solution, dubbed a ‘mini-water treatment plant in a packet,’ in the article above.

Water Filter Scam Alert:

Royal Canadian Mounted Police Warn Of New – Old – Scam
A common water filters scam, with con artists posing as water testers from local municipal offices, cropped up again this week in the Canadian town of Hollyrood.  This is one of the older water filter scam stand-bys – and I am amazed it still works.  If you are ever approached by someone claiming to be from your local municipality or a water filter company that offers to test your drinking water for fee – know that most cities are required to test your water quality and send you a report yearly, at not charge.  Note that testing of cabin or private well water will involve a fee – but not nearly as much as what some scammers are quoting (Note – we offer a water quality test kit that includes lab fees for under $200.) And any formal water sample testing will be announced formally – not with a random door knock.

Learn more about common water filter scams.

Water Filtration Product of the Week: Water Filter Pitchers

Zero Water Filter PitcherWe spoke earlier about water filter scams, above and earlier this week.  The reason these scams continue to work is that many of us are simply petrified of what may be in our drinking water – and when confronted with scare tactics – will leap at the chance to pay thousands to protect our families.

But depending on where you live, a huge cost outlay may simply be unnecessary.  In fact, a water filter pitcher from Brita or Zero Water (pictured above) will do a fantastic job of reducing the impurities or contaminants from your drinking water at a far more reasonable price point.  The Zero Water pitcher even comes equipped with a lab quality water tester.

If you need an expensive water filtration system – and yes, some of you will – we are of course happy to help.  But we are far more concerned with getting you the water filters most suited for your needs.  Were we to act any other way, we’d be no better than the scammers we’re trying to help you avoid.

If you need a water filter pitcher, or think you may need a bigger system, I would highly encourage you to call our customer service department at 1-888-801-PURE so they can ensure you select the right products for your needs.

I invite you to subscribe to this blog or our YouTube channel, like us on Facebook or follow us on Twitter to stay up to date on all the latest water news and hydration tips.  I also invite you to +1 us on Google+ to be the first to learn about exclusive deals and new products.

And remember to watch the sixth of Breaking Bad’s Final 8 this Sunday.  Between now and the final episode, take 8% off any order of $99 or more with the coupon code BreakingBad08.

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